Photo setup could easily be termed making a silk purse out of a sow's ear, but actually lighting an object, particularly a shiny object takes more know-how than that.
Nick Wheeler is a professional photographer who often gets asked to create the sows ear that will turn out the silk purse. He has a lot of his work on Flickr.
His idea for using a stainless steel BBQ grill not only lends an element of class but also allows setting a remotely triggered flash unit directly under the model shooting up.
One of the things I have learned borne out by the example above is that shiny surfaces like this car model are best lit with large scrimmed lights to create a softer light.
Actually the larger and closer these lights are placed, the softer the light and the less distraction the glares will produce.